Swastika Education Where Lives The Future

Courses Details



RS-CDM (Rajasthan State Certificate in Digital Marketing)

Course Introduction

In today’s 24x7 online world, it is imperative for all businesses to use Digital Marketing for their products & services so that they can efficiently gain global reach at low cost and serve them round the clock. Another clear advantage is that Digital Marketing ensures trackable, measurable results of marketing campaigns - measuring with web analytics and other online metric tools makes it easier to establish how effective a campaign has been. One can easily obtain detailed information about how customers use their website or respond to their advertising on various social media channels. Therefore Digital marketing skills are critical not only for digital marketing enthusiasts or professionals but for anyone working in a business with an online presence.

Job Scope

Digital Marketing skill is essential for various job roles like entrepreneurs, marketing managers, marketing specialists and small business owners. It is an universal requirement nowadays.

Course Eligibility

Class 12 Pass with Basic Knowledge of Computers (RS-CIT Pass preferred)

Course Duration

120 hours (2 hrs per day, 5 days a week) out of which 100 hours will be instructor led online training and 20 hours will be offline self-learning/practice sessions.

Admission Process

Learner can search & contact nearest RKCLs Authorized IT Gyan Kendra and coordinate with them for admission process.

Batch Size

Minimum batch size will be 30 (first come first serve basis) & formed by RKCL as per state wide admission status & applicable time slots.

Mode of Learning

Learner can choose any of the following option in consultation with RKCL’s Authorized IT Gyan Kendra:

  • Learn Online at Center: Learning at Authorized ITGK using ITGK Lab & Internet
  • Learn Online at Home: Learning at Home using Home Computer/PC & Home Internet
  • Instructor will use Microsoft Teams platform to deliver Live Online training

Medium of Learning

Live online classes will be undertaken by the Instructor via a mix of English and Hindi language

Study Material

Digital Notes (pdf, presentations) will be provided for each topic in English language


Course completion certificate to be issued by RKCL

Course Fees

Rs 7500/- (inclusive of all taxes)

Course Syllabus

S.No. Syllabus Duration (in Hrs)
1 Digital Marketing Overview 1
2 Search Engine Optimization (SEO) 5
3 Pay Per Click Ads 5
4 Shopping Advertising 5
5 Display Advertising 5
6 YouTube Advertising 5
7 Mobile Advertising 5
8 Google AdWords Certifications 5
9 Facebook Marketing & Ads 5
10 Video Marketing 5
11 Social Media Marketing (Instagram, WhatsApp, Telegram) 5
12 Email Marketing 5
13 Online Reputation Management (ORM) & Online Influencers 5
14 Inbound & Outbound Marketing 5
15 Concepts - OptIn forms, Google Trends, Google Ads Remarketing, Facebook Pixel 5
16 Google Analytics 5
17 Google AdSense 5
18 Affiliate Marketing 5
19 Latest Trends - Chatbots, Digital Personal Assistants, App Store Optimization 5
20 Project: Personal Branding 9
21 Self-Learning & Practice Sessions 20
Total Duration 120